A logo can be an image, text, or a combination of both. A “wordmark” (or logotype) is a text-only type of logo that is most commonly the name of the brand or company. Think of the Canon logo – it just says Canon in red, but it’s a distinct font choice that set its apart. The FedEx logo is another example of a wordmark, and comes with the added surprise of the little arrow tucked subtly into the design. Then, you have a “lettermark.” A lettermark is an acronym or monogram that’s been turned into a logo. IBM and NASA, for example, are companies whose names are abbreviated, and the abbreviation is turned into the logo. Lastly, you have pictorial logos, or symbols. These are the image-based logo designs, such as Apple, Nike, or Target, to name a few. You can also have a combination of words and images in your logo if you’d like, seen in the Adobe logo or Mastercard. There are different types of logos because different brand personalities have different needs. Consider the type that will best communicate your brand, wherever you decide to apply your logo.
![]()
Free Logo Software For Mac![]() Best Mac Logo Design Software
Available for Windows, Mac and iPad, Affinity Designer is an award-winning vector graphics software setting the new industry standard in the world of design. AutoCAD ® is computer-aided design (CAD) software that architects, engineers, and construction professionals rely on to create precise 2D and 3D drawings. Draft, annotate, and design 2D geometry and 3D models with solids, surfaces, and mesh objects; Automate tasks such as comparing drawings, adding blocks, creating schedules, and more.
Comments are closed.
|
AuthorWrite something about yourself. No need to be fancy, just an overview. Archives
December 2020
Categories |